Caros amigos, usuários e visitantes,
A partir de hoje, pretendo trazer algumas notícias gerais, relacionadas ao foco científico da tecnologia do entretenimento. Atualidades, estudos, estatísticas, etc. Esta coluna presta-se a trazer informação para o público em geral que tenha curiosidade de acompanhar tendências mundiais. Como, em se tratando de dados mais técnicos, os textos, em sua maioria, são produzidos em inglês, devo trazê-los aqui, sem a preocupação da tradução. Os que se sentirem confortáveis com a segunda língua, espero que seja proveitoso. Como também temos muitos acessos de países de língua inglesa, este conteúdo possibilitará maior interação do PXB com o mundo.
Esperamos que gostem!
[quote]“No other sector has experienced the same explosive growth as the computer and video game industry. Our creative publishers and talented workforce continue to accelerate advancement and pioneer new products that push boundaries and unlock entertainment experiences. These innovations in turn drive enhanced player connectivity, fuel demand for products, and encourage the progression of an expanding and diversified consumer base.”[/quote]
Michael D. Gallagher
58% of Americans play video games
There are an average of TWO GAMERS in each game-playing U.S. household.
The average U.S. Household OWNS AT LEAST ONE dedicated game console, PC or smartphone.
51% of U.S. households own a dedicated game console, and those that do own an average of 2.
The average age of game players is 30
AGE of Game Players
- 32% under 18 years
- 32% 18-35 years
- 36% 36+ years
[/unordered_list]GENDER of Game Players
- 55% male
- 45% female
Women 18 or older represent a significantly greater portion of the game-playing population (31%) than boys age 17 or younger (19%).
WHO BUYS COMPUTER AND VIDEO GAMES?
The average age of the most frequent game purchaser: 35
Of the most frequent game purchasers, 54% are male and 46% are female.
43% of game players believe that computer and video games give them the most value for their money, compared with DVDs, music or going out to the movies.
Some of the top reasons why gamers say they purchase a computer or video game:
- quality of game graphics
- an interesting storyline
- a sequel to a favorite game, word of mouth
Gamers play on-the-go: 36% play games on their smartphone, and 25% play games on their wireless device.
Gamers who are playing more video games than they did three years ago are spending less time:
- 58% playing board games
- 47% going tothe movies
- 44% watching movies at home
Gamers who own dedicated game consoles use them for other entertainment media, in addition to playing games:
- 42% use their console to watch movies
- 22% use their console to listen to music
- 19% use their console to watch TV shows
- 5% use their console to watch live content
- 62% of gamers play games with others, either in-person or online
- 77% of gamers who play with others do so at least one hour per week
- 32% of gamers play social games
A majority of gamers play games with their friends and family members:
- 16% play with parents
- 32% play with other family members
- 42% play with friends
- 16% play with their spouse or significant other
The average number of years gamers have been playing video games: 13
Adult gamers have been playing for an average of 15 years:
- males average 17 years of game play
- females average 13 years
REFERÊNCIA: Entertainment Software Association